• Marketing Specialist

    Location US-MA-Norwood
    Job ID
    # Positions
    Work Location
    Works from an office location
    Employee Type
    Marketing - Other
  • Overview - External

    FM Approvals is an international leader in third-party testing and certification services. We test property loss prevention products and services—for use in commercial and industrial facilities—to verify they meet rigorous loss prevention standards of quality, technical integrity and performance.

    We are currently seeking a Marketing Specialist who will be responsible for supporting global sales, marketing and brand management for FM Approvals. This includes collaborating with key business stakeholders to develop and implement global sales and marketing strategies that enhance the awareness of FM Approvals and also supports the expansion and growth of FM Approved products worldwide.

    Responsibilities - External

    Responsibilities include:

    Collaborate with leaders to develop and execute global and localized marketing strategies to support business growth, objectives and projects on a worldwide basis

    Conduct and manage marketing analytics and trends to support brand, develop new markets and expand client base  

    Develop programs and initiatives to increase brand awareness and customer engagement

    Manage website content, work closely with key stakeholders on brand strategies, campaigns, social media, marketing collateral and projects, including press releases, digital content and event management

    Coordinate and manage industry events such as trade shows, seminars, and workshops

    Qualifications - External

    Education: Bachelor’s degree in Marketing or equivalent. MBA and other industry designations desirable.

    Experience:   10 years marketing experience. Demonstrated experience in developing and executing marketing and sales strategies for technical services across global markets. Understanding of and experience with executing influencer strategies to reach those who drive vendor preference in targeted markets.  

    Strong grasp of the technical services marketing and sales models

    Knowledge of product certification services, and the added value they deliver to manufacturers is preferred.

    Proficient writing skills with the ability to clearly communicate ideas in a concise and persuasive manner.

    Knowledgeable with marketing best practices regarding web analytics, newsletter engagement, and CRM applications.

    Must have strong organizational and project management skills, the ability to network within the organization and lead/influence project teams.

    Self-starter with the ability to lead in the development and execution of marketing and sales strategies with minimal supervision.